The Role of Financial Technology in Optimizing Financial Management, Marketing, and Business Systems in Start-Up Companies

Tasrim, Rinda Fithriyana, Retta Farah Pramesti, Kusiyah, Loso Judijanto

Abstract

This study examines the financial management challenges faced by start-up companies, particularly related to inefficiency and lack of transparency in traditional financial systems. The research aims to analyze how the implementation of Financial Technology (Fintech) can enhance Financial Management, Marketing, and Business Systems in Start-Up Companies. Using a library research method, data were collected from primary and secondary literature sources, including journals, books, reports, and scientific publications on Fintech, financial transparency, and start-up financial management. Content analysis was applied to evaluate and synthesize findings. The study concludes that Fintech significantly improves financial processes, reporting transparency, and decision-making quality through automation, real-time data access, and digital financial tools, thus strengthening financial governance and supporting long-term sustainability of start-up companies.

 

Keywords: Financial Technology (Fintech), Financial Transparency, Start-Up Financial Management.


 

DOI https://doi.org/10.55463/issn.1674-2974.52.11.13


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