Cultural Development of Modern Costume Art Using Traditional Painting Art: A Case Study in Hangzhou City, Zhejiang Province
Abstract
Modern fashion design is rapidly developing and growing. Therefore, it is important to focus on the research and development of modern costume art using paintings and Hangzhou’s traditional culture. Zhejiang Province. This research has three objectives: (1) to study the artistic characteristics of costumes using traditional painting art. (2) Study and analyze the development of contemporary costume art using traditional painting art. (3) Exploring the sustainable development of traditional costume art and costume characteristics in modern society using a combination of qualitative and quantitative research methods. The tools for this research were in-depth interviews and the collection of basic information from participants through surveys using questionnaires, as well as analyzing and synthesizing data using statistics. The results of the study and the research from the sample showed that the general data of the respondents were between 25-35 years old, with undergraduate colleges (35%), junior colleges (30%), and vocational high schools (20%). The respondents lived and worked in the following areas: other cities (55%), Suzhou (40%), and Hangzhou. (25%). If an overall study of the artistic characteristics of costumes using traditional culture is considered, it is found to be at a very high level, with averages and standard deviations (2.09±0.96). The development of costume art using traditional costume art as a whole was found to be very high, with averages and standard deviations (2.58±1.19). The sustainable development of traditional painting and contemporary costume characteristics as a whole was very high, with average values and standard deviations (1.46±0.49). Similarly, in-depth interviews revealed a sustainable strategy for developing costume art in the traditional painting style of the contemporary Tang Dynasty. Case Study of Costume Art Design in Hangzhou City, Zhejiang Province. It can also design online and offline trading platforms as well as recommendation services that use payment methods, which are prominent and novel in this research.
Keywords: traditional Chinese painting art; sustainable development model; new way of life; contemporary art; styles of art
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