Determining Factors for the Escalation of MSME Turnover in Depok

Imam Budi Hartono, Prijono Tjiptoherijanto, Chotib

Abstract

The aim of this research was to analyze important factors that have an impact on increasing the turnover of micro-, small, and medium enterprises (MSMEs) in Depok. The research took place from August 1 to August 30, 2023, focusing on 371 MSME actors selected through random sampling from the population of New Business Owners (WUB). This research used a quantitative/deductive approach with data processing using multinomial logistic regression. The uniqueness of this research lies in its focus on a previously unexplored subject: New Entrepreneurship (WUB) MSMEs in Depok. This particular sector has not been studied before, making this research groundbreaking and significant in contributing to the existing body of knowledge. The research concluded that most MSMEs in Depok (49.6%) experienced an increase in turnover, while the remainder (47.2%) managed to maintain their turnover. Only 3.2% of MSMEs in Depok experienced a decline in turnover over three consecutive years (2021-2023). Factors that influence increased turnover include the age group, product type, number of permits, number of workers, increased production, increased assets, increased capital, and marketing area.

 

Keywords: MSMEs, Depok, turnover escalation.

 

https://doi.org/10.55463/issn.1674-2974.51.4.2


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