Predicting the Saving Intention of Individual Investors in the Context of the Pandemic
Abstract
Using the theory of planned behavior (TPB) and systemic factors, this article aims to predict factors that affect saving intention for the individual in the context of the pandemic. This study examines the role of perceived behavioral control of saving as a mediator in the relationship between perceived government policy and saving intention. The relationships of the proposed research model were evaluated using quantitative research methodologies, with data collected from 200 individual investors in Vietnam through convenient sampling. To analyze the research hypotheses, SEM was employed. According to the research findings, there was a positive correlation between the perceived behavioral control of saving, self-efficacy, social norms, and the pandemic. These findings have important ramifications for practitioners and academics interested in enhancing the money management skills necessary for long-term financial independence. This study emphasizes the significance of saving intentions for unforeseen events, with a particular focus on the role of perceived saving behavior. Additionally, it suggests that governments and educational institutions should prioritize financial management education programs to effectively educate citizens.
Keywords: saving intention, perceived behavioral control of saving, risk-taking, confidence level, social norms.
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