TikTok Users among University Students in Sarawak, Malaysia
Abstract
TikTok is a video-sharing application that allows its users to record short video clips. The popularity of this application has shown a drastic growth over the past decade. It has proven to be one of the most downloaded applications in various statistics. This research aims to analyze public opinion toward TikTok and the factors and implications of getting involved with this video-sharing application. Based on user-centric theory, it focuses on user experiences, needs, and goals. User-centered design uses interactive design to enhance the relationship between users and technology applications. In addition, user experience theory can represent the emotions of users who use the application. The sample consisted of 100 students studying at the University Malaysia Sarawak, who were randomly selected and completed the questionnaire that we had on Google Forms. The data were analyzed using descriptive analysis and Spearman correlation. The study also indicates that some of the short videos contain inappropriate elements and profane language that can create rumors in society. However, the result also reveals that using the TikTok application can sharpen their skills in making videos and help them reduce their stress. Moreover, the results of the Spearman correlation showed a significantly high positive correlation between the interesting content of the TikTok short videos and the use of TikTok. This study illustrates several recommendations, which can hopefully improve the quality of the videos and reduce the number of inappropriate elements.
Keywords: TikTok, Malaysia, impacts, users, university, Sarawak.
Full Text:
PDFReferences
AKRAM W., and KUMAR R. A Study on Positive and Negative Effects of Social Media on Society. International Journal of Computer Sciences and Engineering, 2017, 5(10): 351-354. https://doi.org/10.26438/ijcse/v5i10.351354
BADRIYA J., RIAZ S., and MUSHTAQ A. Living in a Moment: Impact of TikTok on Influencing Younger Generation into Micro-Fame. Journal of Content, Community and Communication, 2019, 10(9). https://doi.org/10.31620/jccc.12.19/19
BHANDARI A., and BIMO S. Why’s Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media. Social Media and Society, 2022, January-March 2022: 1–11. https://doi.org/10.1177/20563051221086241
BENNETT A. Youth Cultures. Sage, London, 2007.
BRESNICK E. Intensified Play: Cinematic study of TikTok Mobile Application. 2019. https://www.researchgate.net/publication/335570557_Intensified_Play_Cinematic_study_of_TikTok_mobile_application/citation/download
BUCKINGHAM D. Digital Generations. Routledge, New York, 2008.
BLACK J.A., and CHAMPION D.J. Methods and Issues in Social Research. Wiley, 1976.
CHEN J.Z. Analysis about Communication Characteristics of Short Video Application – Take TikTok for an Instance. 2018. http://cn.usp-pl.com/index.php/jyyjuy/article/download/2411/2464
CHISTY K. Social media research and its effect on our society. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 2014, 8(6). https://123doc.net/document/3958790-social-media-research-and-its-effect-on-our-society.htm.
GLADKIY S. User-Centered Design: Process and Benefits. 2018. https://uxplanet.org/user-centered design-process-and-benefits-fd9e431eb5a9.
GORDEYEVA I. Enterprise 2.0: The theoretical foundations of social media tools influence knowledge sharing practices in organizations. University of Twente Student Theses. Master’s Essay. Enschede, Netherlands, 2010. http://purl.utwente.nl/essays/59921
HAYLEY T. Teens spend nearly nine hours every day consuming media. The Washington Post, 2015, November 3. https://www.washingtonpost.com/news/the-switch/wp/2015/11/03/teens-spend-nearly-nine-hours-every-day-consuming-media/
HEINER C.W. People Create Technology. Davis Publications, Worcestes, UK, 1980.
HERMAN J. How TikTok is rewriting the world. The New York Times. 2019, March 10. https://www.nytimes.com/2019/01/10/style/what-is-tik-tok.html.
HJORTH, and LINDA S. Technology and Society. Prentice Hall, Upper Saddle River, NJ, 2000.
HOU L. Study on the perceived popularity of TikTok. 2018. https://dspace.bu.ac.th/handle/123456789/3649.
KALPIDOU M., COSTIN D., and MORRIS J. The relationship between Facebook and the well-being of undergraduate college students. Cyberpsychology, Behavior and Social Networking, 2011, 14(4): 183-189. DOI: 10.1089/cyber.2010.0061.
KRUG G. Communication, Technology and Cultural Change. Sage, London, 2005.
JIANG X.Y. Research on TikTok Application Based on User Centric Theory. Applied Science and Innovative Research, 2019, 3(1): 28-36. http://www.scholink.org/ojs/index.php/asir
JUNG H., and ZHOU Q. Learning and Sharing Creative Skills with Short Videos: A Case Study of User Behavior in TikTok and Bilibili. 2019. https://researchgate.net/profile/Qiyang_Zhou/publication/335335984_pdf
MONSERRAT T.-J.K.P., LI Y., ZHAO S., and CAO X. L.IVE: an integrated interactive video-based learning environment. In: Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems-CHI’14. 2014: 3399-3402. DOI: 10.1145/2556288.2557368
MONTAG C., YANG H., and ELHAI J. On the Psychology of TikTok Use: A First Glimpse from Empirical Findings. Public Health, 2021, 9. https://doi.org/10.3389/fpubh.2021.641673
SMOLENTCEVA N. TikTok: World’s most successful video application faces security concerns. Deutshe Welle, 2019, March 27. https://www.dw.com/en/tiktok-world-most-successful-video-application-faces-security-concerns/a-48063869
SHUAI Y., YU Z.Z., and YI F.M. Analysis of the Reasons and Development of Short Video Application – Taking TikTok as an Example. Francis Academic Press, United Kingdom, 2019.
SHABIR G., HAMEED Y.M., SAFDAR G., and GILANI S.M.F.S. The impact of social media on youth: A case study of Bahawalpur city. Asian Journal of Social Sciences and Humanities, 2014, 3(4): 132-151.
SZPUNAR K., KHAN N., and SCHACTER D. Interpolated memory test reduce mind wandering and improve learning of online lectures. In: Proceedings of the National Academy of Sciences, 2013, 110(16): 6313-6317. DOI: 10.1073/pnas.1221764110
SU T. Research on influencing factors of the new generation user’s behaviour intention toward mobile short video application. Unpublished master’s thesis. Jinan University, Guangzhou, China, 2018.
TEICH A.H. Technology and the Future. Wadsworth Cengage Learning, Boston, MA, 2009.
CHEN M., ADAMS B., and DEA I. TikTok, a Global Music Video Platform and Social Network. 2017. https://en.prnasia.com/releases/apac/Tik_Tok_a_Global_Musi_Video_Platform_and_Social_Network_Launches_in_Indonesia-187963.shtml
WANG Q., CHEN W., and LIANG Y. The Effects of Social Media on College Students. Johnson and Wales University, Providence, 2011. https://scholarsarchive.jwu.edu/mba_student/5
WIEDERHOLD B.K. Social Media Use During Social Distancing. Cyberpsychology, Behaviour and Social Distancing, 2020, 23(5). DOI: 10.1089/cyber.2020.29181.bkw
YU L.F. Evaluation of Charm Factors of Short Video User Experience using FAHP: A Case Study of TikTok Application. 2019. https://iopscience.iop.org/article/10.1088/1757-899X/688/5/055068/pdf
YAN X.H., and ZHANG Z.W. Research on the Causes of the “TikTok” Application Becoming Popular and the Existing Problems. Journal of Advanced Management Science, 2019, 7(2): 59-63. DOI: 10.18178/JOAMS
ZHANG X., WU Y., and LIU S. Exploring short-form video application addiction: Socio-technicial and attachment perspective. 2019. https://sciencedirect.com/science/article/abs/pii/S0736585319303302
Refbacks
- There are currently no refbacks.
