Competitive Intelligence Dimensions as a Tool for Reducing the Business Environment Gaps: An Empirical Study on the Travel Agencies in Jordan

Dina Al-Waely, Baha Aldeen Mohammad Fraihat, Hamzeh Al Hawamdeh, Hameed Al-Taee, Ali Muayad Mohammed Nasir Al-Kadhimi


The study aimed to identify Competitive Intelligence Dimensions as a tool for reducing the business environment gaps. The study population consisted of an intentional survey sample of 102 top and middle management in 12 tourism agencies in Jordan. The results revealed an impact of Competitive intelligence and its variables (Technological Intelligence, Competitor Intelligence, Customer Intelligence, Strategic Alliance Intelligence) on the Business Environment and its variables (Environmental Disturbance, Scarcity of Resources, Critical Factors) at (α ≤ 0.05). The paper highlights the importance of applying the Competitive Intelligence Dimensions in travel agencies to invest their resources and provide high-quality services in the market. The scientific research novelty lies in the fact that this study is one of the first that contributed to solving some business gaps, which the tourism sector and the industry sector suffer from.


Keywords: competitive intelligence dimensions, business environment gaps, travel agencies.

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