Nature-Nested Community Drives Innovation to Foster Sustainable Tourism

Krittawit Krittayaruangroj, Panat Trisuvan, Patcharin Sae-Heng, Pwint Nee Aung, Salil K. Sen

Abstract

The pandemic has impacted tourism globally. This paper highlights the interconnectedness of tourism with other related segments and presents the need for innovation inspired by nature-nested communities to foster sustainable tourism. The novelty of this research is that leading community-driven innovation in sustainable tourism is an emerging field of research and there is a research gap that needs further conceptual development. Therefore, the aim of this paper is to extend the current body of knowledge on leadership’s premier role in channeling nature encased economic and societal resilience. The methodology adopted in the paper is qualitative synthesis of literature in the domain of Community-Based Tourism (CBT). Concepts on sustainable leadership for driving innovation are explored with the intended outcome of enhancing the ability to implement relevant sustainable development goals (SDGs). A systematic review of literature was used to identify relevant articles from the Scopus index for data extraction and analysis. The key findings highlighted five strategic practices which act as driving factors for innovation in sustainable CBT with emphasis on nature encasing. The five strategic practices include long term orientation, community participation, social innovation, sharing benefits, and stakeholder engagement. The discussion section critically evaluates the nature-nested practices that results in sustainable innovation. They are manifested as community-driven social innovation, boundary object, community-based quadruple-helix, living labs, and integrative environmental, social responsibility and corporate governance (ESG). Implications for future research directions provide the impetus for dynamics of community-based tourism.

 

Keywords: community-based tourism, sustainable innovation opportunities, environmental, social responsibility and corporate governance, Living Lab approach to sustainable leadership.

 

 


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