Strategic Management of Rural Art Museums in Southern Zhejiang, the People's Republic of China, under Rural Revitalization
Abstract
This study examines the strategic management of rural art museums in southern Zhejiang in the context of rural revitalization. This study aims to conduct an in-depth analysis of the current operating status and development challenges of rural art museums with three main objectives: (1) to study and analyze rural art museums in southern Zhejiang; (2) to synthesize the strategic management of rural art museums in southern Zhejiang; (3) to create a proposal and formulate strategic management for rural art museums in southern Zhejiang. This study adopted a mixed methodology approach involving 300 stakeholders from five rural art museums in southern Zhejiang. The sample size was determined using stratified random sampling to ensure representativeness and breadth. The data collection tools included questionnaires, in-depth interviews, and field visits. Data analyses included descriptive statistics and factor and regression analyses. The research results indicate that: (1) the strategic management model of rural art museums in southern Zhejiang comprises nine components and 43 element indicators; (2) the strategic management model for rural art museums in southern Zhejiang is feasible and consistent with the empirical data; (3) a 27-item implementation guide was developed for the strategic management of rural art museums in southern Zhejiang. This study not only provides theoretical support and practical guidance for the strategic management of rural art museums in southern Zhejiang but also offers valuable insights for research on rural art museums nationwide. Additionally, it introduces a new perspective on regional relation research within academic communities, thereby contributing to a broader discourse on rural revitalization.
Keywords: strategic management; rural art museums; southern Zhejiang; rural revitalization; development challenges
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