Covid-19 Pandemic and TV Shows: Social Responsibility in Forming the Massive Awareness as Perceived by the Bahraini Public
Abstract
With the spread of the coronavirus pandemic, traditional and new media and social networking sites have become one of the most effective and influential media tools in shaping the perceptions and trends of the Bahraini public. Thus, the objective of this study is to determine the extent of the Bahraini public opinion's follow-up to television programs during the pandemic. In addition, it aims to monitor the perceptions of the Bahraini public regarding the roles that television programs should play during the pandemic. Furthermore, it attempts to determine the perceptions of the Bahraini public regarding television programs' level of commitment to media performance standards during the pandemic. Lastly, it seeks to measure the perceptions of the Bahraini public regarding the level of commitment of television programs to the professional values of media practices during the pandemic. A quantitative and descriptive research design was used to determine TV shows' commitment to social responsibility during the coronavirus pandemic and its impact on forming the massive awareness as perceived by the Bahraini public. Therefore, the questionnaire was distributed electronically with a request to disseminate it further to include as many participants as possible. A total number of 632 Bahrainis completed the online survey. This study revealed that the Bahraini public opinion's follow-up to TV shows during the coronavirus pandemic indicated an increase in viewership. The general average reached 1.96, with a relative percentage (65.50%). Moreover, the study showed the perceptions of the Bahraini public regarding the roles played by TV shows during the pandemic indicated a high percentage of public opinion regarding the Bahraini television performing its functions and roles during the pandemic, where the average reached 3.75, with a relative weight of 75.1%. In addition, the results showed that the perceptions of the public about the level of commitment of television programs to the standards of moral performance and societal values during the coronavirus pandemic indicated the high approval rates of the respondents on this dimension, where the average reached 4.11 with a relative weight of 82.166%. Furthermore, the results indicated that the perceptions of the Bahraini public about the level of commitment of television programs to media performance standards and the values of professional practice during the coronavirus pandemic indicated a high percentage of respondents' approval of this dimension, where the general average reached 3.878 with a relative weight of 77.56%.
Keywords: Bahrain; Covid-19; public opinion; social responsibility; TV shows.
https://doi.org/10.55463/issn.1674-2974.49.4.2
Full Text:
PDFReferences
WORLDOMETERS. COVID-19 Coronavirus Pandemic, 2021. https://www.worldometers.info/coronavirus/
KHALIFA H. K. H. Mechanisms of the media discourse of the Egyptian electronic newspapers in dealing with the Tiran and Sanafir crisis between Egypt and Saudi Arabia: a qualitative critical study. Journal of Media Research, 2020, 55(55): 3433-3478. https://doi.org/10.21608/jsb.2020.132538
KHALIFA H. K. H. Media coverage of the Corona pandemic and its role in shaping Bahraini public opinion trends towards the performance of health institutions. Journal of Public Relations Research Middle East, 2020, 8(29).
KHALIFA H. K. H., and AHMED M. S. The social responsibility of talk shows on Bahraini television in addressing the performance of the legislative authority. Journal of Media Research, 2020, 54(54): 4403-4467.
KHALIFA H. K., BADRAN S. A., AL-ABSY M. S., and ALMAAMARI Q. A. Social Media and Spreading the News of Covid-19 Pandemic in the Arab World. International Journal on Emerging Technologies, 2020, 11(5): 680–685.
WORLD HEALTH ORGANIZATION. 2021. https://www.who.int
WORLDOMETERS. Bahrain, 2021. https://www.worldometers.info/coronavirus/country/bahrain/
KHALIFA H. K. Media Dependency during COVID-19 Pandemic and Trust in Government: The Case of Bahrain. International Journal of Management, 2020, 11(11): 329-336. https://doi.org/10.34218/IJM.11.11.2020.032
KHALIFA H., AL-ABSY M., BADRAN S., ALKADASH T., ALMAAMARI Q., and NAGI M. COVID-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World. Arab Media & Society, 2020, 30: 43-58. https://www.arabmediasociety.com/covid-19-pandemic-and-diffusion-of-fake-news-through-social-media-in-the-arab-world/
JABBAR Z. H. The social responsibility of the electronic press, a study on the websites (the news center of the Iraqi Media Network, Al Jazeera Net, BBC). Ahl Al-Bayt Journal, 2019, 1(24): 436-472.
CHRISTIANS C. G., GLASSER T., MCQUAIL D., NORDENSTRENG K., and WHITE R. A. Normative Theories of the Media: Journalism in Democratic Societies. University of Illinois Press, Chicago, Illinois, 2010.
MCQUAIL D. McQuail's Mass Communication Theory. 6th ed. Sage Publications, London, 2010.
AL-DULAIMI A. R. M. Communication theories in the twenty-first century. Al-Yazuri Scientific House, Amman, 2016.
SANDOVAL M. From Corporate to Social Media:
Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries. Routledge, 2014. https://www.routledge.com/From-Corporate-to-Social-Media-Critical-Perspectives-on-Corporate-Social/Sandoval/p/book/9781138917941
AL-BISHR M. B. S. Media Influence Theories, Volume 1. Obeikan, Riyadh, 2014.
AMER F. H. Freedom of the media and the law. Dar Al Arabi for Publishing and Distribution, Cairo, 2016.
FOURIE P. Media Studies: Media History, Media and Society. 2nd ed. Juta and Co. Ltd., Cape Town, 2007.
INFORMATION & EGOVERNMENT AUTHORITY, KINGDOM OF BAHRAIN. 2020. https://www.iga.gov.bh/en/
IBRAHIM S. A. E.-S. The Role of Media Campaigns in Raising Awareness of Development Issues and Their Relationship to the Level of Anxiety in Adolescents. Journal of Southwest Jiaotong University, 2021, 56(2): 332-349. https://doi.org/10.35741/issn.0258-2724.56.2.27
Refbacks
- There are currently no refbacks.
